Acuity, GlossGenius or Square: Which CRM Is Best for Beauty Professionals and Service Providers?

Choosing the right CRM (Client Relationship Manager) can make or break how smooth your business runs, especially if you're a lash artist, esthetician, beauty pro, or solo entrepreneur. Your CRM handles everything from client bookings and payments to reminders, waivers, and client communication.

Three of the most popular options today are Acuity, GlossGenius, and Square Appointments. But which one is best for your business?

Let’s break it down!

1. Acuity Scheduling – Best for Customization

Acuity is a powerful, flexible CRM perfect for service providers who need a lot of control over their calendar, booking flow, and custom forms.

Pros:

• Fully customizable scheduling and intake forms

• Automated reminders and payment collection

• Great for coaches, virtual assistants, and multi-service providers

• Can integrate with Zoom, Google Calendar, and payment processors

Cons:

• Less visually branded than GlossGenius

• Requires more setup and tech know-how

• Some features are locked behind paid tiers

2. GlossGenius – Best for Beauty Brands

GlossGenius is designed specifically for beauty businesses like lash artists, estheticians, hairstylists, and makeup artists. It’s built to make you look good and work smart.

Pros:

• Gorgeous, professional client-facing booking pages

• Built-in payment processing and contactless checkout

• Easy-to-use app for both you and your clients

• Send branded confirmations, reminders, and waivers

• Business management tools (expenses, reporting, marketing)

Cons:

• Limited customization outside of the beauty industry

• Fewer advanced automation options compared to Acuity

3. Square Appointments – Best for Simplicity and Retail Integration

Square is a great all-in-one solution if you want lightweight scheduling combined with point-of-sale (POS) tools for selling retail products alongside services.

Pros:

• Free basic appointment scheduling

• Built-in POS system for selling retail (great for salons)

• Easy-to-use client booking site

• Strong reporting and inventory tracking

• Integrates with Square’s marketing and loyalty programs

Cons:

• Branding and client experience aren’t as customizable

• Some beauty-specific features (like waivers) require add-ons

Quick Comparison Chart

Feature	Acuity	GlossGenius	Square Appointments
Best for	Service providers, coaches	Beauty pros (lash artists, estheticians)	Small salons, solo entrepreneurs
Branding & Design	Moderate	High (Gorgeous)	Moderate
Payment Processing	External (Stripe, PayPal)	Built-in	Built-in (Square)
CRM Features	Strong	Strong (beauty-specific)	Moderate
POS + Retail Integration	No	Limited	Yes

So Which CRM Is Best for You?

• Choose Acuity if you need deep customization, run a coaching/virtual assistant business, or offer many types of services.

• Choose GlossGenius if you're a beauty professional who wants an elevated client experience with minimum tech stress.

• Choose Square if you sell both services and retail products and want an easy, integrated checkout experience.

Each platform has its strengths—what matters most is matching it to how you want to run and grow your business.

Need Help Setting Up Your CRM?

As a tech-savvy virtual assistant and beauty professional, I help service providers, lash artists, and solo entrepreneurs set up their CRMs, automate their client workflows, and stay organized from booking to payment.

Let's make tech your superpower, not your stress point.

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